Hovis ~ 122 seconds of brilliance

Author: Paddy Bloggit* Comments(3)


This ad is brilliant. Hovis created this 122 second ad that runs from a bakers in 1886 all the way up to 2008.

The boy’s travels take him down Victorian streets, past a Suffragette protest, and alongside soldiers heading off to the First World War. He gets a glimpse of the swinging 60s, sees the unrest of the mid-80s, and the fireworks to herald the Millennium.

He clutches his loaf of Hovis as he runs through the years. Brilliant. Well done Hovis. A work of genius.

And another classic:

I do love history … :mrgreen:

Paddy Bloggit



3 Comments so far

  1. Grannymar on October 9th, 2008

    Now I am starving!

  2. steph on October 9th, 2008

    Much enjoyed this, Paddy

    It is a classic and so refreshing after all the rubbish ads we’re subjected to these days.

    Well-spotted!

  3. Paddy Bloggit on October 9th, 2008

    GM ~ try a slice of Hovis!

    Steph ~ it’s a work of art.

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